Having successfully competed with Black Flag for the bug killer market, Johnson Wax (now SC Johnson) decided to challenge D-Con, at the time a sister product to Black Flag at Boyle-Midway, as a rodent killer.
This 1960 spot shows a mouse, looking all skeevy and sinister, making its final mistake. The jingle is to the beat of the Kingston Trio's 1959 hit, "M. T. A".
Unfortunately, the mice & rat killers didn't survive the 60's. Today, SC Johnson markets Raid mouse traps, instead.
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