Saturday, July 28, 2018

A live action Sugar Bear? (1970's)

Post Cereals and their ad agency experimented with their most popular cereal mascot, Sugar Bear, by going to a live action format for at least one ad, going to the guy-in-a-costume gimmick, even though Gerry Matthews was still the voice of Sugar Bear. Here, Shaggy Dan tries to steal the cereal.....



Looked like the work of the folks behind New Zoo Revue, but I doubt that.
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6 comments:

  1. Chris SobieniakSunday, 29 July, 2018

    I'm sure there was a fad for giant costumed puppets during that time!

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  2. hobbyfanSunday, 29 July, 2018

    What hath the Kroffts wrought in this case, eh, Chris?

    Any idea when exactly this was made?

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  3. Chris SobieniakMonday, 30 July, 2018

    Just merely making it seem 'cool' to use these sorts of characters (assuming this is the early 70's).

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  4. hobbyfanTuesday, 31 July, 2018

    I'd say early to mid 70's, right around the time of New Zoo Revue and the Krofftverse.

    ReplyDelete
  5. Chris SobieniakTuesday, 31 July, 2018

    New Zoo Revue is another good example as well.

    ReplyDelete
  6. hobbyfanThursday, 25 January, 2024

    Which was the point I was making.

    ReplyDelete